/* ============================================================
   B2B Observer — homepage (front-page.php)
   Self-hosted fonts, brand tokens, light + dark.
   ============================================================ */

/* ---- Self-hosted variable fonts ---- */
@font-face{
  font-family:'Source Serif 4';
  src:url('fonts/source-serif-4-var.woff2') format('woff2');
  font-weight:200 900; font-style:normal; font-display:swap;
}
@font-face{
  font-family:'Inter';
  src:url('fonts/inter-var.woff2') format('woff2');
  font-weight:100 900; font-style:normal; font-display:swap;
}
@font-face{
  font-family:'Inter';
  src:url('fonts/inter-italic-var.woff2') format('woff2');
  font-weight:100 900; font-style:italic; font-display:swap;
}

/* ---- Tokens: light is the brand of record ---- */
:root{
  --ground:#F6F3EF; --surface:#FFFFFF; --panel:#E6E2DA;
  --fg:#000000; --dim:#676767; --rule:#D6D1C7;
  --accent:#C8102E; --accent-text:#C8102E;
  --bar-bg:#000000; --bar-fg:#F6F3EF;
  --display:'Source Serif 4', Georgia, serif;
  --body:'Inter', system-ui, -apple-system, sans-serif;
  --gutter:32px; --maxw:1160px;
}
:root[data-theme="dark"]{
  --ground:#0B0B0B; --surface:#121110; --panel:#1A1917;
  --fg:#F6F3EF; --dim:#9B9B9B; --rule:#2C2A26;
  --accent:#C8102E; --accent-text:#E23A52;
  --bar-bg:#F6F3EF; --bar-fg:#000000;
}
@media print{
  :root{ --ground:#F6F3EF; --fg:#000; --dim:#676767; --bar-bg:#000; --bar-fg:#F6F3EF; --accent-text:#C8102E; }
}

/* ---- Reset + base (scoped-safe against theme leaks) ---- */
.b2bo *{box-sizing:border-box;}
.b2bo :where(h1,h2,h3,h4,h5,p,ul,figure,blockquote){margin:0; padding:0;}
.b2bo{
  background:var(--ground); color:var(--fg);
  font-family:var(--body); font-size:17px; line-height:1.65;
  -webkit-font-smoothing:antialiased; text-rendering:optimizeLegibility;
}
.b2bo img,.b2bo svg{max-width:100%; display:block;}
.b2bo a{color:inherit; text-decoration:none;}
.b2bo ::selection{background:var(--accent); color:var(--ground);}
:root[data-theme="dark"] .b2bo img{border:1px solid var(--rule);}

.b2bo .wrap{max-width:var(--maxw); margin:0 auto; padding:0 var(--gutter);}

/* ---- Type system: serif = display only ---- */
.b2bo h1,.b2bo h2,.b2bo h3,.b2bo .serif{
  font-family:var(--display); font-weight:600;
  font-variation-settings:'opsz' 48; letter-spacing:-0.015em;
}
.b2bo h1{font-size:clamp(38px,5.4vw,60px); line-height:1.07;}
.b2bo h2{font-size:clamp(27px,3.4vw,40px); line-height:1.14;}
.b2bo h3{font-size:22px; line-height:1.24;}

.b2bo .kicker{
  display:inline-block; font-family:var(--body); font-weight:600;
  font-size:11.5px; letter-spacing:0.18em; text-transform:uppercase;
  color:var(--accent-text); line-height:1.4;
}

/* ---- Buttons ---- */
.b2bo .btn{
  display:inline-block; font-family:var(--body); font-weight:600;
  font-size:12px; letter-spacing:0.14em; text-transform:uppercase;
  padding:14px 26px; background:var(--accent); color:#F6F3EF;
  border:1px solid var(--accent); white-space:nowrap;
  transition:opacity .15s ease, background .15s ease, color .15s ease;
}
.b2bo .btn:hover{opacity:.88;}
.b2bo .btn-ghost{background:transparent; color:var(--fg); border-color:var(--fg);}
.b2bo .btn-ghost:hover{background:var(--fg); color:var(--ground); opacity:1;}
.b2bo .btn-sm{padding:11px 20px; font-size:11px;}
.b2bo a:focus-visible,.b2bo button:focus-visible{outline:2px solid var(--accent); outline-offset:3px;}

/* ---- Placeholder blocks (until real photography) ---- */
.b2bo .ph{
  position:relative; aspect-ratio:3/2;
  background:repeating-linear-gradient(135deg, rgba(0,0,0,.045) 0 1px, transparent 1px 12px), #d5cfc4;
  border:1px solid var(--rule);
  display:flex; align-items:center; justify-content:center; text-align:center; padding:16px;
}
:root[data-theme="dark"] .b2bo .ph{background:repeating-linear-gradient(135deg, rgba(255,255,255,.04) 0 1px, transparent 1px 12px), #201e1b;}
.b2bo .ph b{
  font-weight:600; font-size:10.5px; letter-spacing:.14em; text-transform:uppercase;
  color:#57534c; line-height:1.9; background:rgba(246,243,239,.92);
  padding:8px 12px; border:1px solid var(--rule);
}

/* ============ HEADER ============ */
.b2bo .site-header{
  background:var(--ground); border-bottom:1px solid var(--rule);
  position:sticky; top:0; z-index:50;
}
.b2bo .header-inner{display:flex; align-items:center; justify-content:space-between; gap:28px; padding:16px 0;}
.b2bo .brandmark{height:60px; width:auto; color:var(--fg);}   /* logo +30% */
.b2bo nav ul{list-style:none; display:flex; gap:34px; margin:0; padding:0;}
.b2bo nav a{font-size:14.5px; font-weight:500; position:relative; padding:4px 0;}
.b2bo nav a::after{content:''; position:absolute; left:0; right:0; bottom:0; height:1.5px; background:var(--accent); transform:scaleX(0); transform-origin:left; transition:transform .18s ease;}
.b2bo nav a:hover::after{transform:scaleX(1);}
.b2bo .header-actions{display:flex; align-items:center; gap:16px;}
.b2bo .theme-toggle{
  display:inline-flex; align-items:center; gap:8px; background:transparent; border:0; cursor:pointer;
  font-family:var(--body); font-weight:600; font-size:11px; letter-spacing:.12em; text-transform:uppercase; color:var(--dim);
}
.b2bo .theme-toggle .disc{width:15px; height:15px; border-radius:50%; border:1.5px solid var(--fg); background:linear-gradient(90deg, var(--fg) 0 50%, transparent 50% 100%);}

/* ============ SECTIONS ============ */
.b2bo section{padding:88px 0;}
.b2bo .rule{border-top:1px solid var(--rule);}
.b2bo .section-head{margin-bottom:52px; max-width:58ch;}
.b2bo .section-head .kicker{margin-bottom:16px;}
.b2bo .section-head h2{margin-bottom:14px;}
.b2bo .section-head p{color:var(--dim); font-size:18px; max-width:60ch;}
.b2bo .section-cta{margin-top:56px; padding-top:32px; border-top:1px solid var(--rule); text-align:center;}

/* ============ HERO ============ */
.b2bo .hero{padding:104px 0 92px; text-align:center; position:relative; overflow:hidden;}
.b2bo .hero .kicker{margin-bottom:22px;}
.b2bo .hero h1{max-width:20ch; margin:0 auto 26px; letter-spacing:-0.02em; text-wrap:balance;}
.b2bo .hero .sub{max-width:60ch; margin:0 auto 38px; font-size:18.5px; line-height:1.6; color:var(--dim);}
.b2bo .hero-actions{display:flex; gap:14px; justify-content:center; flex-wrap:wrap;}
/* force two lines on desktop, natural wrap on mobile */
.b2bo .hero h1 .nb{display:inline;}
@media (max-width:640px){ .b2bo .hero h1 .nb{display:none;} }

/* Hero WITH background video (activates when a media file is present) */
.b2bo .hero.has-media{}
.b2bo .hero-media{position:absolute; inset:0; z-index:0; overflow:hidden;}
.b2bo .hero-media video, .b2bo .hero-media img{width:100%; height:100%; object-fit:cover; filter:grayscale(1) contrast(1.05);}
.b2bo .hero-scrim{position:absolute; inset:0; background:linear-gradient(180deg, rgba(11,11,11,.55) 0%, rgba(11,11,11,.68) 100%);}
.b2bo .hero.has-media .wrap{position:relative; z-index:1;}
.b2bo .hero.has-media h1,
.b2bo .hero.has-media .sub{color:#F6F3EF;}
.b2bo .hero.has-media .kicker{color:#F6F3EF;}
.b2bo .hero.has-media .btn-ghost{color:#F6F3EF; border-color:#F6F3EF;}
.b2bo .hero.has-media .btn-ghost:hover{background:#F6F3EF; color:#0B0B0B;}

/* ============ WHY ============ */
.b2bo .why-grid{display:grid; grid-template-columns:minmax(0,1fr) minmax(0,1.15fr); gap:64px; align-items:start;}
.b2bo .why-lead{font-family:var(--display); font-weight:600; font-size:clamp(26px,3vw,36px); line-height:1.16; letter-spacing:-0.015em; max-width:16ch;}
.b2bo .why-body p{font-size:18px; line-height:1.68; color:var(--fg); max-width:56ch;}
:root[data-theme="light"] .b2bo .why-body p:not(.close){color:#2a2a2a;}
.b2bo .why-body p + p{margin-top:18px;}
.b2bo .why-body p.close{font-weight:500;}

/* ============ WHAT WE COVER ============ */
.b2bo .cover-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:1px; background:var(--rule); border:1px solid var(--rule);}
.b2bo .cover-tile{background:var(--surface); padding:34px 30px 36px;}
.b2bo .cover-tile .num{font-size:11px; font-weight:600; letter-spacing:.16em; color:var(--accent-text); display:block; margin-bottom:14px;}
.b2bo .cover-tile h3{font-size:20px; margin-bottom:10px;}
.b2bo .cover-tile p{color:var(--dim); font-size:15.5px; line-height:1.6;}

/* ============ FEATURED ============ */
.b2bo .lead-story{display:grid; grid-template-columns:1.15fr 1fr; gap:52px; align-items:center; padding-bottom:52px; margin-bottom:52px; border-bottom:1px solid var(--rule);}
.b2bo .lead-story h3{font-size:clamp(28px,3vw,38px); line-height:1.12; margin:14px 0 16px;}
.b2bo .lead-story .standfirst{color:var(--dim); font-size:17.5px; margin-bottom:20px; max-width:44ch;}
.b2bo .card-row{display:grid; grid-template-columns:repeat(3,1fr); gap:36px;}
.b2bo .card .ph{margin-bottom:18px;}
.b2bo .card h3{font-size:21px; margin:10px 0;}
.b2bo .card .standfirst{color:var(--dim); font-size:15.5px; line-height:1.6; margin-bottom:14px;}
.b2bo .badge{display:inline-block; font-weight:600; font-size:10.5px; letter-spacing:.12em; text-transform:uppercase; color:#F6F3EF; background:var(--accent); padding:5px 9px;}
.b2bo .meta{display:flex; align-items:center; gap:12px; flex-wrap:wrap; margin-bottom:2px;}
.b2bo .byline{font-size:13px; color:var(--dim);}

/* ============ BUSINESSES ============ */
.b2bo .biz-row{display:grid; grid-template-columns:repeat(3,1fr); gap:36px;}
.b2bo .biz-card .ph{margin-bottom:16px;}
.b2bo .biz-card h3{font-size:19px; margin-bottom:4px;}
.b2bo .biz-card p{font-size:13.5px; color:var(--dim);}

/* ============ GET FEATURED CTA ============ */
.b2bo .cta-panel{background:var(--panel); padding:96px 0; text-align:center; position:relative; overflow:hidden;}
.b2bo .cta-panel .kicker{margin-bottom:20px;}
.b2bo .cta-panel h2{font-size:clamp(30px,4.2vw,46px); line-height:1.12; letter-spacing:-0.02em; max-width:24ch; margin:0 auto 20px; text-wrap:balance;}
.b2bo .cta-panel p{max-width:54ch; margin:0 auto 34px; color:var(--dim); font-size:17.5px; line-height:1.6;}
/* CTA WITH background image */
.b2bo .cta-media{position:absolute; inset:0; z-index:0;}
.b2bo .cta-media img{width:100%; height:100%; object-fit:cover; filter:grayscale(1) contrast(1.05);}
.b2bo .cta-scrim{position:absolute; inset:0; background:linear-gradient(180deg, rgba(11,11,11,.58), rgba(11,11,11,.72));}
.b2bo .cta-panel.has-media .wrap{position:relative; z-index:1;}
.b2bo .cta-panel.has-media h2{color:#F6F3EF;}
.b2bo .cta-panel.has-media p{color:#EDE9E3;}
.b2bo .cta-panel.has-media .kicker{color:#F6F3EF;}

/* ============ FAQ ============ */
.b2bo .faq-wrap{max-width:820px;}
.b2bo .faq-item{border-bottom:1px solid var(--rule);}
.b2bo .faq-item summary{font-family:var(--display); font-weight:600; font-size:18.5px; line-height:1.4; padding:22px 0; cursor:pointer; list-style:none; display:flex; justify-content:space-between; align-items:baseline; gap:24px;}
.b2bo .faq-item summary:hover{color:var(--accent-text);}
.b2bo .faq-item summary::-webkit-details-marker{display:none;}
.b2bo .faq-item summary::after{content:'+'; font-family:var(--body); font-weight:400; font-size:22px; color:var(--accent-text); flex-shrink:0; line-height:1;}
.b2bo .faq-item[open] summary::after{content:'\2013';}
.b2bo .faq-item .a{padding:0 0 24px; color:var(--dim); font-size:16px; line-height:1.68; max-width:66ch;}
.b2bo .faq-cols{columns:2; column-gap:36px; margin:14px 0 0; list-style:none; color:var(--dim); font-size:15px;}
.b2bo .faq-cols li{padding:4px 0 4px 16px; position:relative; break-inside:avoid;}
.b2bo .faq-cols li::before{content:''; position:absolute; left:0; top:14px; width:6px; height:1.5px; background:var(--accent);}

/* ============ OBSERVE / TELL / DISCOVER BAR ============ */
.b2bo .blackbar{background:var(--bar-bg); color:var(--bar-fg); padding:76px 0;}
.b2bo .blackbar .wrap{display:grid; grid-template-columns:repeat(3,1fr); gap:48px;}
.b2bo .blackbar h4{font-family:var(--body); font-weight:600; font-size:11.5px; letter-spacing:.2em; text-transform:uppercase; color:#E23A52; margin-bottom:14px;}
.b2bo .blackbar p{font-family:var(--display); font-weight:400; font-size:21px; line-height:1.35; max-width:22ch;}

/* ============ FOOTER ============ */
.b2bo .site-footer{padding:72px 0 36px; font-size:14.5px;}
.b2bo .footer-grid{display:grid; grid-template-columns:1.5fr 1fr 1.2fr; gap:56px; padding-bottom:48px; border-bottom:1px solid var(--rule);}
.b2bo .footer-brand .brandmark{height:60px; margin-bottom:20px;}   /* footer logo +30% */
.b2bo .footer-brand .tag{font-family:var(--display); font-size:18px; margin-bottom:16px;}
.b2bo .footer-brand p{color:var(--dim); margin-bottom:4px;}
.b2bo .footer-brand a:hover{color:var(--accent-text);}
.b2bo .footer-col h5{font-size:11px; font-weight:600; letter-spacing:.16em; text-transform:uppercase; color:var(--dim); margin-bottom:18px;}
.b2bo .footer-col ul{list-style:none; margin:0; padding:0;}
.b2bo .footer-col li{margin-bottom:11px;}
.b2bo .footer-col a:hover{color:var(--accent-text);}
.b2bo .socials{display:flex; gap:14px; margin-top:22px;}
.b2bo .socials a{width:34px; height:34px; border:1px solid var(--rule); border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:11px; font-weight:600; color:var(--dim); transition:.15s;}
.b2bo .socials a:hover{border-color:var(--accent); color:var(--accent-text);}
.b2bo .footer-bottom{display:flex; justify-content:space-between; align-items:center; flex-wrap:wrap; gap:14px; padding-top:26px; color:var(--dim); font-size:13px;}
.b2bo .footer-bottom .legal a{margin-left:18px;}
.b2bo .footer-bottom .legal a:hover{color:var(--accent-text);}

/* ============ RESPONSIVE ============ */
@media (max-width:980px){
  :root{--gutter:22px;}
  .b2bo section{padding:64px 0;}
  .b2bo .hero{padding:76px 0 64px;}
  .b2bo nav{display:none;}
  .b2bo .why-grid{grid-template-columns:1fr; gap:28px;}
  .b2bo .cover-grid{grid-template-columns:1fr 1fr;}
  .b2bo .lead-story{grid-template-columns:1fr; gap:26px;}
  .b2bo .card-row,.b2bo .biz-row{grid-template-columns:1fr; gap:44px;}
  .b2bo .blackbar .wrap{grid-template-columns:1fr; gap:32px;}
  .b2bo .blackbar p{max-width:none;}
  .b2bo .footer-grid{grid-template-columns:1fr; gap:36px;}
  .b2bo .faq-cols{columns:1;}
}
@media (max-width:560px){
  .b2bo .cover-grid{grid-template-columns:1fr;}
  .b2bo .hero-actions{flex-direction:column; align-items:stretch;}
  .b2bo .btn{text-align:center;}
}
@media (prefers-reduced-motion:reduce){
  .b2bo *{animation:none !important; transition:none !important;}
}


/* ============ STICKY SYMBOL SWAP + MOBILE MENU (added) ============ */
.b2bo .logo-symbol{display:none;}
.b2bo .brandmark-symbol{height:44px; width:auto;}
.b2bo .site-header.scrolled .logo-full{display:none;}
.b2bo .site-header.scrolled .logo-symbol{display:inline-block;}
.b2bo .site-header{transition:box-shadow .2s ease;}
.b2bo .site-header.scrolled{box-shadow:0 1px 0 var(--rule);}

/* hamburger (mobile only) */
.b2bo .menu-toggle{display:none; width:40px; height:40px; background:transparent; border:0; cursor:pointer; position:relative; flex:0 0 auto;}
.b2bo .menu-toggle .bars{position:absolute; top:50%; left:8px; right:8px; height:2px; background:var(--fg); transform:translateY(-50%);}
.b2bo .menu-toggle .bars::before,.b2bo .menu-toggle .bars::after{content:''; position:absolute; left:0; right:0; height:2px; background:var(--fg); transition:transform .2s ease, top .2s ease;}
.b2bo .menu-toggle .bars::before{top:-6px;}
.b2bo .menu-toggle .bars::after{top:6px;}
.b2bo .site-header.menu-open .menu-toggle .bars{background:transparent;}
.b2bo .site-header.menu-open .menu-toggle .bars::before{top:0; transform:rotate(45deg);}
.b2bo .site-header.menu-open .menu-toggle .bars::after{top:0; transform:rotate(-45deg);}

/* mobile dropdown panel */
.b2bo .mobile-menu{border-top:1px solid var(--rule); background:var(--ground);}
.b2bo .mobile-menu nav{display:flex; flex-direction:column; max-width:var(--maxw); margin:0 auto; padding:8px var(--gutter) 28px;}
.b2bo .mobile-menu nav a{font-family:var(--display); font-weight:600; font-size:24px; padding:18px 0; border-bottom:1px solid var(--rule); color:var(--fg);}
.b2bo .mobile-menu .mobile-cta{font-family:var(--body); font-weight:600; font-size:13px; letter-spacing:.14em; text-transform:uppercase; text-align:center; border-bottom:0; margin-top:22px; padding:18px 26px; background:var(--accent); color:#F6F3EF;}

@media (max-width:980px){
  .b2bo .menu-toggle{display:inline-flex; align-items:center; justify-content:center;}
  .b2bo .get-featured-desktop{display:none;}
  .b2bo .theme-toggle .tlabel{display:none;}
}
@media (max-width:560px){
  .b2bo .brandmark{height:46px;}
}


/* ============ GET FEATURED PAGE + CF7 FORM (added) ============ */
.b2bo .gf-hero{padding:96px 0 32px; text-align:center;}
.b2bo .gf-hero h1{max-width:18ch; margin:0 auto 20px;}
.b2bo .gf-hero .sub{margin-left:auto; margin-right:auto;}
.b2bo .gf-form-section{padding-top:44px;}
.b2bo .gf-form-wrap{max-width:640px; margin:0 auto;}

.b2bo .b2bo-form p{margin:0 0 22px; max-width:none;}
.b2bo .b2bo-form label{display:block; font-family:var(--body); font-weight:600; font-size:14px; letter-spacing:.01em; color:var(--fg); margin-bottom:2px;}
.b2bo .b2bo-form input[type=text],
.b2bo .b2bo-form input[type=email],
.b2bo .b2bo-form input[type=tel],
.b2bo .b2bo-form input[type=url],
.b2bo .b2bo-form select,
.b2bo .b2bo-form textarea{
  width:100%; margin-top:8px; font-family:var(--body); font-size:16px; line-height:1.5;
  color:var(--fg); background:var(--surface); border:1px solid var(--rule);
  padding:12px 14px; border-radius:0;
}
.b2bo .b2bo-form textarea{min-height:140px; resize:vertical;}
.b2bo .b2bo-form input:focus,
.b2bo .b2bo-form select:focus,
.b2bo .b2bo-form textarea:focus{outline:2px solid var(--accent); outline-offset:1px; border-color:var(--accent);}
.b2bo .b2bo-form .consent label{font-weight:400; font-size:14px; color:var(--dim); display:flex; gap:10px; align-items:flex-start; margin-top:4px;}
.b2bo .b2bo-form .consent input{width:auto; margin:4px 0 0;}
.b2bo .b2bo-form .wpcf7-submit{
  display:inline-block; font-family:var(--body); font-weight:600; font-size:12px;
  letter-spacing:.14em; text-transform:uppercase; padding:16px 32px;
  background:var(--accent); color:#F6F3EF; border:1px solid var(--accent);
  cursor:pointer; border-radius:0; transition:opacity .15s ease;
}
.b2bo .b2bo-form .wpcf7-submit:hover{opacity:.9;}
.b2bo .wpcf7-response-output{margin:18px 0 0 !important; border:1px solid var(--rule) !important; padding:12px 14px !important; font-size:14px; color:var(--fg);}
.b2bo .wpcf7-not-valid-tip{color:var(--accent-text); font-size:13px; margin-top:6px;}
.b2bo .wpcf7 form.invalid .wpcf7-response-output,
.b2bo .wpcf7 form.unaccepted .wpcf7-response-output{border-color:var(--accent) !important;}
.b2bo .wpcf7-spinner{margin:0 0 0 12px;}